10 Reasons to Drop Out of #Freberg17 ASAP

10 Reasons to Drop Out of #Freberg17 ASAP

If your reading this you've probably already received your 50 page syllabus and your still wondering... did you make the right choice signing up for this course? Here are some reason you need to drop the class:

1.  You were hoping to have an easy semester. #Freberg17 will be anything but a "fluff" course. You will work hard and you will actually learn things.

2. You only wanted to learn "theoretical" things. The class is loaded with a lot of practical things and get this, actual social media professionals come to speak in the class. (Like they know anything about the real world?) Oh, and you'll work for a real client, doing real work. 

3. You don't want anything to show employers when you graduate. Throughout the whole semester you will work on a social media proposal. This is a great thing to add to your portfolio to show future employers. 

4. You don't want to learn from the best. Dr. Karen Freberg is legit. She is the best of the best. She is a pioneer when it comes to social media education. You are learning from an all-star.

5. You don't like teamwork. Do the words group project freak you out? You will work with your peers. There will be times where you will have to brain storm, discuss and learn how to work through conflict. These are skills you will need in the work force.

6. You despise writing. This class is full of writing assignments (and you thought this was just a social media class?). You will improve, learn, and grow in your writing.

7. You know it all. If you think you've got social media down because you post a lot then this class isn't for you. Social media is constantly changing and it's important to be a life long learner. 

8. You could care less about networking. You're going to rub elbows with some really big people in the social media world in the class. If your too cool for that then run. 

9. You don't like to be pushed or stretched. This class is going to challenge you and push you to step outside your comfort zone.

10. You don't like coffee. There's going to be lots of coffee. Enough said.

In all seriousness if you haven't already figured out, this class is going to change your life. It will be the hardest class that you have ever loved. Dr. Freberg is seriously the best when it comes to social media education. Take advantage of every opportunity, stretch yourself, and step outside your comfort zone. I was so disappointed when I found out I wasn't going to be able to make it to to the Freberg Alum panel. I was sad. I'm already seeing great things from #Freberg17. Keep up the great work! Can't wait to see the proposals.  

How to take your social media visuals to the next level on a budget

How to take your social media visuals to the next level on a budget

Studies show that photos get an 87% interaction rate on social media. That's not too surprising since social media has become so visually driven. When people are trolling through their timeline they often stop at photos and videos more often then just text. However just posting a photo is not enough these day. The photo must be visually appealing to your audience. 

So how do we create visually stimulating photos and graphics when your resources are limited and we do not have a lot of time?

"Here's how I do it and I'm not a graphic designer!"

Over is a mobile application that I use to create quick and easy graphics for my social media channels. It's super easy and anyone can do it. 

Here's a recent graphic I made for @ohstudents to promote Summer 2016.



The great thing I love about Over is that you can import your own photos or use free photos from Unsplash.com. Over has built Unsplash directly into the app. You can search thousands of "un-cheesy" stock photos. 

You can also easily import your own png files. So adding your logo to any picture is easy. 

Once you have selected a photo the next step is to add text. Over has a ton of really awesome fonts. In addition, Over is loaded up with great vectors. The key is to play around until you find just the look you want.

Over has a ton of additional tools built into the app to help you create unique images to use on social media. They also have a lot of great templates to help you get started. 

Check out Over in the app store. Also search #madewithover to get some great inspiration. 

What apps do you use to create great visuals?

Looking for help with your social media? Check out QM Social. I love working with businesses to help them increase their impact with social media.

Social Media: Future Trends

Social Media: Future Trends

Only four months into 2016 we've seen a lot of trends already take over social media. Real time engagement, live streaming, social commerce, and brands focusing on mobility first are just some of the current trends. But will 2017 look like for social media? Social media is a fast changing landscape and if there's one thing I have learned in my social media class, it is that you must be a life long learner. There is always a new platform emerging or trend people are flocking to.

I'm not a fortune teller but here are some of my thoughts about what trends we will see in 2017:

  1. Snapchat will continue to rise // What I think people like about Snapchat is that is close to how we communicate in real life. In real life we communicate to with other in spurts. Snapchat has modeled itself after that.
  2. Social media e-commerce will become norm // Some social media platforms are already moving to this. Facebook just announced that you will soon be able to purchase tickets through Facebook for events. I think we will begin to see more platforms allowing ways for you to purchase and shop.
  3. Social media customer service will continue to rise // Lots of brands already offer ways to reach out to them on social media. I think we will continue to see this as the new norm. Brands who do not have a customer social media presence will need to get one. It is almost expected already.
  4. Virtual reality // Have you seen the 360 degree videos yet or Oculus Rift? This trend it already emerging in 2016 and I can't wait to see where it goes a year from now.

What are some trends you think we will see a year from now?